Our Story
Built by People Who Live This.
Worthy Pursuits Club wasn't built in a boardroom. It was built on riverbanks, mountain ridges, and fishing boats - by people who've spent their lives in the outdoor world.
Our Story
Worthy Pursuits Club wasn't built in a boardroom. It was built on riverbanks, mountain ridges, and fishing boats - by people who've spent their lives in the outdoor world.
Why We Exist
We exist to build bucket-list outdoor experiences - and to open access most people never get. Not because they can't afford it, but because the best of it lives behind relationships they don't have. The private ranch, the storied lodge, the guide who only takes people he already knows: those doors don't open for money. They open for the right introduction.
That's the whole reason Worthy Pursuits Club exists. We put the entire trip together, handle every logistic from the first phone call to the last mile home, and we're on the ground with you when you get there. You focus on the experience. We carry everything else.
The Founders
The kind of trips we set up can't be booked online - they exist because of who Carter and Bobby know, and what they can pull together. That combination is the reason this works.
Co-Founder & CEO
Carter is a serial entrepreneur who has spent the better part of his career inside the outdoor world - not adjacent to it. He built GoGuide, a business-management software used by outdoor outfitters, and spent roughly five years working shoulder-to-shoulder with guides, lodge owners, and operators to build it. That work turned into something more valuable than the software itself: deep, personal relationships across nearly every corner of the industry.
Those relationships, with outfitters, guides, brands, friends, and the customers he has served, are the real engine behind Worthy Pursuits Club. If Carter doesn't know the best trip for you, he knows the person to call who does. He created Worthy Pursuits Club to do the one thing he was uniquely positioned to do - build outdoor experiences that require relationships, not just money - and to run the operation behind them so nothing falls through the cracks.
Co-Founder & Head of Access
Bobby is the owner of the Wicked Tuna license, and he's spent decades building genuine, personal relationships with the best outfitters, lodges, ranches, and guides in the world. He didn't buy his way into that network - he helped build the outdoor industry, and the people at the top of it answer his call.
That's what makes him rare. The access Worthy Pursuits Club offers isn't a list of vendors; it's Bobby's actual Rolodex - the private waters, the ranches you can't find online, the guides who only work with people they trust. His relationships are the product. Paired with Carter's ability to turn those relationships into fully planned, flawlessly run trips, it lets the two of them set up experiences almost no one else could put together.
The Difference
The best outdoor experiences in the world aren't on booking sites. They come through decades of personal relationships - with the right guides, the right lodge owners, the right outfitters. The barrier to the extraordinary isn't money. It's access.
Worthy Pursuits Club was built to give serious outdoorsmen that access - and to handle every detail so you can focus on what matters: being out there.
Coming Soon
We're building a private-access membership - one that hands members the keys to the best private lodges, ranches, and waters on earth, the places you can't book at any price, again and again. It isn't open yet. If it's the kind of thing you'd want in on, register your interest and we'll reach out first when it launches.
Lodges & Ranches
The Land
Water & Coast
The Network
The Adventures
We don't sell trips we haven't lived. Here's Carter, Bobby, and friends in the field - the same access and experiences we open up for members.
Start the Conversation
Tell us what you're chasing - a hosted trip, a fully custom adventure, or a spot on the private-access membership when it opens. Every conversation starts with a free consultation. No commitment, no pressure.