The Story Behind the Club

Built by a founder who learned the hard way that business should fund your life, not consume it.

Carter Brown

I spent five years building GoGuide, a software company in the outdoor industry. We raised over a million dollars. Built a real team. Shipped a real product. And it still didn't reach the outcome I wanted. I left burnt out, exhausted, and by my own assessment, having failed to build the business of my dreams.

The reason? I didn't build the business the right way. I had no consistent way to get awareness, convert new customers, and then get them to stay and spend more with me. I obsessed over product and chasing the next new deal every month to try and cover my burn. It was exhausting.

That experience became the foundation for everything I've built since. I partnered with Big Brand Ventures, a venture equity firm cofounded by Kevin Harrington, the original Shark from Shark Tank. Over my time there I've met with, and advised, thousands of entrepreneurs at every stage.

Almost all the founders I spoke with who were under $250,000 in revenue felt stuck, because they were making the same mistakes I did.

After 8+ years of obsessing over one question, learning from my own experiences, and analyzing hundreds of businesses to figure out what is actually making them win, I found my answer.

My definition of a successful business is a Customer Cash Flow Engine: a repeatable system that consistently attracts customers, converts them into cash flow, and gets them to stay and spend more while providing me with a great life.

That's what Worthy Pursuits Club exists to help you build.

Business Should Fund a Life Worth Living

Most entrepreneurs are isolated. The best entrepreneurs have the best people around them. WPC exists at the intersection of entrepreneurship, faith, adventure, endurance, and meaningful goals. We believe the relationships built around campfires, on the water, and in the mountains create real trust, better than any conference room ever could. And we believe that combination of community, world-class mentorship, and outdoor adventure compounds results in ways nothing else can.

Demand Before Scale

Best businesses solve real, urgent problems. Validation before scale, every time.

Community Is Competitive Advantage

The people around you determine your ceiling.

Adventure Is Part of the Process

Worthy pursuits are fuel, not reward.

Faith Drives Purpose

Purpose and integrity make better entrepreneurs.

AI Is Leverage

Helps move faster but doesn't replace thinking or human connection.

Real Work, Real Results

No hype, no overnight promises. Proven system, great community.

Carter Brown

Carter Brown

Founder, Worthy Pursuits Club

Serial entrepreneur, growth advisor, and builder. 5 years building a venture-backed startup, partner at Big Brand Ventures with Kevin Harrington, advisor to thousands of founders. Base Camp program lead.

Spence Trick

Spence Trick

Co-Founder, Worthy Pursuits Club

Entrepreneur and community builder. Co-leads the WPC community, Insider membership coaching calls, and retreat logistics.

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