I'm going to work with a handful of entrepreneurs to turn their business into a consistent Customer Cash Flow Engine capable of reaching six figures.
Here's what we're building together...
Our goal is simple: build the engine that turns your business into a machine that acquires customers, converts them, and keeps them without you being the bottleneck every single day.
- Awareness that brings people to your door every week
- A conversion path that turns strangers into paying customers
- Growth systems that compound month over month
- A business you own, not a job that owns you
Revenue. Freedom. And a business that's actually worth something.
Hi, I'm Carter Brown. I spent five years building GoGuide, a software company in the outdoor industry. We raised over a million dollars. Built a real team. Shipped a real product. And it still didn't reach the outcome I wanted. I left burnt out, exhausted, and by my own assessment, having failed to build the business of my dreams.
The reason? I didn't build the business the right way. I had no consistent way to get awareness, convert new customers, and then get them to stay and spend more with me. I obsessed over product and chasing the next new deal every month to try and cover my burn. It was exhausting.
That experience became the foundation for everything I've built since. I partnered with Big Brand Ventures, a venture equity firm cofounded by Kevin Harrington, the original Shark from Shark Tank. Over my time there I've met with, and advised, thousands of entrepreneurs at every stage.
However, almost all the founders I spoke with who were under $250,000 in revenue felt stuck, because they were making the same mistakes I did.
Why does this matter?
Well, for one thing, there are more people starting businesses today than at any other time in history. But most founders can't define what they're actually building.
So I ask you...
What is your definition of a successful business?
If you don't have a good answer to that, you are not alone.
Only after 8+ years of obsessing over that question, learning from my own experiences, and analyzing hundreds of businesses to figure out what is actually making them win was I able to find my answer.
My definition of a successful business is...
A Customer Cash Flow Engine: a repeatable system that consistently attracts customers, converts them into cash flow, and gets them to stay and spend more while providing me with a great life.
If that sounds like the type of business you want to build, this program might be for you.
I've spent hundreds of hours building a framework and process to accomplish exactly that. It makes founders focus on doing the right things to actually grow the business, get to six figures, and set the business up for long-term success. It's the system I'm using to build The Worthy Pursuits Club and help grow Big Brand Ventures.
Now I'm taking everything I've learned and working with a small group of founders who are ready to build their business into a Customer Cash Flow Engine.
That's what Base Camp is.
What Base Camp Looks Like
Base Camp is a six-month intensive. Cohort-based. Capped at 5 entrepreneurs. You're working directly with me through live group workshops, 1:1 coaching, and a framework that connects everything into one engine.
This is not a course. There are no pre-recorded modules. There's no community you get lost in. It's a small group of founders building alongside each other with direct access to coaching, a real framework, and execution pressure that actually makes you move.
Here's the mix:
- Weekly 1:1 coaching in Phase 1 (Months 1-2). We move fast and build the foundation
- Bi-weekly 1:1 coaching in Phases 2-3 (Months 3-6). Focused on building and optimizing
- Bi-weekly group workshops. Live sessions with the cohort, hot seats, deep dives
- Cohort community. 5 founders max, real peers, real accountability
- Framework materials, workbooks, and templates. Everything you need to build the engine
- Recordings of every session so you never miss a beat
- Bonus: Worthy Pursuits Club Insider Membership included for program duration
The Customer Cash Flow Engine
At the center of Base Camp is a framework called the Customer Cash Flow Engine. It's the system we build together. The engine that turns your business from something that depends on you into something that runs.
It has three wedges. They work together:
Customer Wedge: "People See You"
Awareness: The world doesn't know you exist yet. We build the system that makes them aware. Content, positioning, and channels that consistently bring qualified people to your door.
Cash Flow Wedge: "Say & Show"
Conversion: People know about you but aren't buying. We build the conversion path. Clear offers, sharp messaging, and a journey that turns attention into paying customers.
Engine Wedge: "System, Stay, Spend"
Growth: Customers need a reason to stay and spend more. We install retention, referral, and expansion mechanics so the engine compounds instead of leaking.
Together, they form the machine. Separately, they're just tactics. The engine is the asset. The asset belongs to you.
This Won't Work If...
- You're pre-revenue with no proof anyone wants what you're building (try Trailhead first)
- You want someone to do everything for you. This is done-with-you, not done-for-you
- You're looking for a course to watch passively and hope something sticks
- You need a magic bullet or a guarantee before you'll commit to the work
- You can't carve out 3–5 hours a week to actually build your engine
But If You Have This, It Could Be the Best Thing You Do This Year...
- You have a business with $10K–$50K in total revenue and real proof people want what you sell
- Your growth is inconsistent and every customer depends on you personally showing up
- You know you need a system, not another tactic or another channel
- You're a solopreneur or small team founder ready to stop being the bottleneck
- You want a builder in your corner. Someone who's been through it, not someone who read about it
- You're willing to put in the work if someone shows you exactly what to build
The Plan: Three Phases Over Six Months
We audit where your business actually is today. Lock your positioning, ideal customer, and offer. Design the full engine blueprint. Build your awareness system so qualified people start entering your world immediately.
We build your conversion path. Messaging, offer presentation, and the journey from stranger to customer. Install your sales system. Stand up retention and growth mechanics. Connect all three wedges so the engine runs end-to-end.
You have a working engine. Now we identify the single biggest bottleneck, anywhere in the engine or your broader business, and attack it with a focused 6-week sprint. This is where you learn the operating rhythm you'll use for years after the program ends.
Investment
$4,799 paid in full
No guarantee. Not because we don't believe in the work, but because the work only works if you do. We select for founders who will. If you're looking for a guarantee, you're looking for the wrong program.
How to Get Started
Base Camp is application-only. Here's how it works:
Click the button below and fill out the application. It takes about 10 minutes. I'll ask about your business, your stage, your goals, and what you're working on.
I personally review every application. I'm looking for founders with proof, commitment, and readiness. Not everyone gets in. That's the point.
If you're accepted, you'll receive a checkout link to secure your spot. If you're not accepted, I'll tell you why and point you toward what you need to work on first.
Ready to Build Your Engine?
Base Camp is accepting applications for the May 2026 cohort. 5 seats. Application-only.
Apply to Join Base CampSelection based on fit, readiness, and proof of demand.
FAQ
What Happens After Base Camp?
Graduates leave with a working Customer Cash Flow Engine. From there, you have options: go run it on your own (you'll be in a much better position to do so), extend your program for continued coaching, ascend to a deeper level of strategic help, or explore done-for-you opportunities to accelerate even faster.
You've built the asset. Now you decide what to do with it.